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12/21/2006

MSNBC the 1,000th Media Outlet to Use Fake Trump Phrase "You're Sued!"

Rosie O'Donnell, Tara Conner, and Donald Trump (New York) The furor over the Miss USA partying scandal has spawned a feud between real estate mogul Donald Trump and talk show host Rosie O'Donnell. The controversy also sparked a war between media outlets over headline plays on pet Trump phrases, most common of which is the substitution of "You're sued!" in place of "You're fired!"

MSNBC achieved notoriety in the debate today, as it joined the fray with what turned out to be the one-thousandth headline proclaiming "You're sued!"

"We made sure we held out until 12:47 today so we could take the number 1,000 spot," said Dan Abrams, general manager of MSNBC. "We're feeling pretty good over here right now."

MSNBC beat out online news site Human Events for the honor. Coming in just after the MSNBC coup was ABC.com.

"We thought we timed it just right, getting our 'You're sued!' on at 12:49 pm," said ABC president David Westin. "Those MSNBC bastards were just a bit too fast."

The clever play on words "You're sued!" just fits, doesn't it?

Abrams said that MSNBC copy editors were "really unsure" about the exact headline they would end up using.

"The first choice was 'You're fired,' but that didn't fit, since Rosie doesn't exactly work for Donald," acknowledged Abrams. "Then we thought about 'You are a fat disgusting herpefied lesbian whore,' but we figured that was a bit over the top, because the word 'disgusting' might not quite fit. Then Stan [Henderson, chief copy editor] came up with 'You're sued!' and the rest, as they say, is history."

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